Level Up Your Game TVC | 2021
In partnership with Ten35, we were tasked to strategize ideate and write the script for a content piece for Mountain Dew featuring NBA stars Zion Williamson and Zach LaVine. The 4th wall breaking spot see’s our NBA Stars taken aback by the criticism their players receive while playing "NBA 2K22." In order to reset their gaming mindset, the pair decides to take a "Dew break," wherein they each take a big gulp of Mountain Dew before picking up their controllers once more finally shutting up the haters.
The spot aired from October 2021 - Jan 2022 and reached 40MM Households (Credit: iSpot.Tv)
Courtside Studios NBA ASW Chicago 2020
We teamed up with Ten35 to lead the IAT (Integrated Agency Team) that was tasked to paint the city of Chicago green with Dew for NBA ASW 2020. So to break through noise at the NBA All Star 2020, we tapped into basketball’s dedicated social media following to create the kind of culturally relevant and disruptive experience fans could only dream of. Ultimately we unveiled Courtside Studios, a 3-day immersive experience in the heart of Chicago’s West Loop that gave fans unprecedented access to their favorite sports stars and culture-makers.
We were able to reach 4.2 BB total weekend impressions. (Credit: PepsiCo)
Dare To Do NBA x Dew Experience Design + Strategy
DARE TO DO is an immersive experience that dares basketball fans to put their hoops skills to the test. With Dew as an official NBA partner and sponsor of the 3-pt contest, Dare to Do took on a hoops theme that reimagined the 3-pt contest in true Mountain Dew form. We brought the culture surrounding the game to life off the court, and an innovative 3-pt trick shot contest with a fade away finish. Even had a capsule from hoops fashion designer Eric Emanuel.
The full scale version launched in New Orleans and a mobile version went to Indiana and Atlanta. Reaching about 20K Impressions and reaching around 1100 consumers (Credit: PepsiCo)
Dew x Polaris Slingshot Vehicle Wrap Design
NBA ASW 2019 - Creative Consulting
