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EFFEN® Vodka

Print Ad | 2018

OOH (Billboard) | 2018

EFFEN Truth Experience | Experiential Design + Strategy (2018)

In partnership with EFFEN Vodka and Ten35, we helped to create a unique experience for POWER TV Series fans: The collaboration brought to life the iconic Truth Nightclub from the show to major cities across the country.

In NYC, 50 Cent who is the Executive producer for the show and also plays Kanan Shark, popped out for the first night to surprise fans and give them a true real -life experience.

The overall experience was featured in 5 key markets (New York, Chicago, Atlanta, D.C., and Los Angeles.. Across the 5 markets the invite only experience garnered 3500 in attendance and around 10K impressions (Credit: Beam Suntory)

(Via Ten35,LLC)