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In collaboration with Momentum WW. Was tasked with helping the team come up with a way to execute for NBA 2K23 during Q4 of 2022. The idea was ultimately called NBA 2K23 Lab. It was part of a celebration of all things Amex is doing in NBA 2K23, where users can play on an Amex-branded basketball court and receive 2X experience points in the game, which can be used to improve their in-game digital avatar’s level. Stars like Druski and Jack Harlow came through to support, and a special guest, WNBA Champion Kelsey Plum of the Las Vegas Aces.
NBA 2K23 Lab was in held in NYC Dec 9th - 11th